*

* EDITORIAL EMANATIONS *

79

Here we are with the first issue of Vol. II. We made

it for the first year of life. Sometimes I wondered both if the magazine would and if its Editor would. It's been tough in time, money, and energy but we are now well enough established that I think we'll last---IF you readers can help the magazine to consolidate its position financially, By this I don't mean donations though I certainly want to thank those of you who have helped by over paying subscrip- tions and by outright financial gifts in the The se helps have been plowed back into more pages, more postage, better mailing envelopes, more pictures and cartoons, slick paper and cartoons. But these advances must be maintained. So the help I ask of you now is to be sure that all of your personal contacts know about the magazine and if possible become subscribers. Many new subscribers have joined us since the early days, largely through the small write up in SEXOLOGY. They may not be aware that growth is not only necessary and desireable but that most of it must come from personal referrals. Doubtless new subscribers could be ob- tained by advertizing in various national magazines, but ads big enough to be seen costs a pretty penny and there aren't enough such pennies available, so I'm asking your help.

Another way that you can help is to take adaantage of the Goods and Services advertisements and the features that have been arranged. I arranged the wig deal and worked out the custom made dress plan thinking that I would be helping a lot of you in the process and that in helping you it would help the magazine. For example, it actually cost me $53 to print the 12 page folder on the dresses. I asked $1 to cover costs yet to date I have had only 10 requests. I make noth- ing out of the dresses, trying to keep the costs down for you the prospective buyer, but I would at least like to break even on the printing.

Too many of you think of TVia like the Reader's Digest or other commercial mags. where everything is done by the publisher and all you have to do is to subscribe. Sometimes it is forgotten that TVia is OF, BY, AND FOR transvestites.